B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- share of adults shopping in person for US adults (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
America's Research Group
Primary
Tier B
https://americasresearchgroup.com/0a9a8f93fe38e95df40841e12ed5360b/mind_reader_3.html ↗
Source Article
America's Research Group
Original Research
America's Research Group
· Original study ↗
Methodology
America's Research Group survey of adults' shopping channel preferences
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
US adults: 48% share of adults shopping in person. Source: America's Research Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adults-shop-in-person-48
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<blockquote cite="https://lighthousedata.io/data/adults-shop-in-person-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of adults shopping in person for US adults<br><small>Source: America's Research Group (2026) · <a href="https://lighthousedata.io/data/adults-shop-in-person-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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