B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- social networking usage rate for US adults with Internet access (2011)
65% of adults with Internet access use social networking sites on a regular basis.
- regular basis usage
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Internet & American Life Project
Primary
Tier B
http://www.wedowebcontent.com/blog/older-americans-joining-social-networking-sites-in-droves.cfm ↗
Source Article
Older Americans Joining Social Networking Sites in Droves
Original Research
Pew Internet & American Life Project
· Original study ↗
Methodology
Pew Internet & American Life Project survey report
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US adults with Internet access: 65% social networking usage rate. Source: Pew Internet & American Life Project (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adult-social-networking-use-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adult-social-networking-use-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- social networking usage rate for US adults with Internet access<br><small>Source: Pew Internet & American Life Project (2011) · <a href="https://lighthousedata.io/data/adult-social-networking-use-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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