B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
450,000
450,000 -- search terms reviewed for ai overview triggers for Adthena retail, travel, finance, healthcare, automotive study (2026)
Adthena reviewed 450,000 search terms across retail, travel, finance, healthcare, and automotive verticals where broad questions triggered AI Overviews.
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Lighthouse Research Team
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Evidence graded
Value
450,000
Unit
Count
Data Vintage
2026
Entity
Sample Size
450,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adthena
Primary
Tier B
https://seovendor.co/google-changed-search-term-reporting-for-ai-queries/ ↗
Source Article
Google Changed Search Term Reporting for AI Queries
Google has changed search term reporting for AI queries, which will affect how you read demand and plan content. That change is already visible, so you need to adjust quickly. You now have less exact data, so your stats matter more.
Table of Contents
As a result, old keyword habits will fail. You ne…
Original Research
Adthena
· Original study ↗
Methodology
Adthena review of search terms across five verticals where broad questions triggered AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adthena retail, travel, finance, healthcare, automotive study: 450,000 search terms reviewed for ai overview triggers. Source: Adthena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adthena-ai-overview-search-terms-review
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<blockquote cite="https://lighthousedata.io/data/adthena-ai-overview-search-terms-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>450,000</strong> -- search terms reviewed for ai overview triggers for Adthena retail, travel, finance, healthcare, automotive study<br><small>Source: Adthena (2026) · <a href="https://lighthousedata.io/data/adthena-ai-overview-search-terms-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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