B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- percentage reduction in bounce rate from generative ai shopping assistants for US retail sites (2025)
Shoppers arriving at retail websites from an AI engine have a 23% lower bounce rate compared to non-AI traffic sources.
- Compared to non-AI traffic sources (paid search, affiliates, email, organic search, social media)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Adobe
Primary
Tier A
https://www.adobe.com/insights/generative-ai-shopping-usage ↗
Source Article
53% of Shoppers to Use Generative AI Tools by 2025, Adobe Survey
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Adobe
· Original study ↗
Methodology
Adobe's analysis
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail sites: 23% percentage reduction in bounce rate from generative ai shopping assistants. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe_generative_ai_shopping_bounce_rate_2025
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<blockquote cite="https://lighthousedata.io/data/adobe_generative_ai_shopping_bounce_rate_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- percentage reduction in bounce rate from generative ai shopping assistants for US retail sites<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/adobe_generative_ai_shopping_bounce_rate_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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