B
Evidence Grade B
Safe to Cite
Current
63%
63% -- non brand organic traffic share for Adobe (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
BrightEdge
Primary
Tier A
http://www.brightedge.com/resources/case-studies/adobe ↗
Source Article
How Adobe Won 66% Share of SEO Voice
How Adobe Won 66% Share of SEO Voice
B2B software maker took a bigger slice of the organic traffic pie
THE PROBLEM
A few years back, Adobe found that overall organic traffic to their website for non-branded keywords was very low. They had one product page with all of their features on it (more than …
Original Research
BrightEdge
· Original study ↗
Methodology
Attribution of non-brand organic traffic to new individual feature pages.
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
Adobe: 63% non brand organic traffic share. Source: BrightEdge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-non-brand-organic-traffic-share
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<blockquote cite="https://lighthousedata.io/data/adobe-non-brand-organic-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- non brand organic traffic share for Adobe<br><small>Source: BrightEdge (2026) · <a href="https://lighthousedata.io/data/adobe-non-brand-organic-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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