B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

56.1%

56.1% -- mobile spend share for e-commerce market (2025)

2025  · Adobe

Smartphone/mobile became the leading spending channel with 56.1% share during the 2025 holiday shopping season according to Adobe.

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Attribution: Adobe View source
Lighthouse Research Team
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Source verified Evidence graded
Value
56.1%
Unit
Percentage
Data Vintage
2025
Entity
e-commerce market
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Adobe Primary Tier B
https://www.osservatorioecommerce.it/tag/trend-ecommerce-2025 ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Trend eCommerce 2025 Archivi - Osservatorio e-Commerce
Shopping Natalizio 2025: L’AI Generativa ridisegna gli acquisti e il Mobile conquista il 56% del mercato Il report Adobe sul Natale 2025 delinea due trend irreversibili: lo smartphone diventa il primo canale di spesa (56,1%) e l'AI Generativa esplode come fonte di traffico (+520%), ridefinendo le lo…
Original Research
Adobe · Original study ↗

Source: Adobe report on Christmas 2025

Methodology documented
Industrymarketing
Plain Text
e-commerce market: 56.1% mobile spend share. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-natale-2025-mobile-spend
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<blockquote cite="https://lighthousedata.io/data/adobe-natale-2025-mobile-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.1%</strong> -- mobile spend share for e-commerce market<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/adobe-natale-2025-mobile-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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