B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of customers valuing human feel of personalized offers for global customers (2026)
70% of global customers consider it important for personalized offers and recommendations to feel human rather than automated or robotic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://alternacx.com/blog/ai-shopping-assistants-customer-journey/ ↗
Source Article
AI Shopping Assistants and the New Customer Journey
Original Research
Adobe
· Original study ↗
Methodology
Adobe global consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global customers: 70% share of customers valuing human feel of personalized offers. Source: Adobe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-human-personalization-importance-2026
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<blockquote cite="https://lighthousedata.io/data/adobe-human-personalization-importance-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of customers valuing human feel of personalized offers for global customers<br><small>Source: Adobe (2026) · <a href="https://lighthousedata.io/data/adobe-human-personalization-importance-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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