B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- website traffic change for Adidas.co.uk (2012)
Adidas.co.uk experienced a 20% drop in visitor traffic on a Sunday during the 2012 London Olympics.
- Reflects a single Sunday during the 2012 London Olympics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier B
http://www.fireflycomms.com/pr-blog/blog/page/10 ↗
Source Article
Firefly PR News. Public Relations Blog, PR Consultancy London, Digital PR Agency UK
Original Research
Experian
· Original study ↗
Methodology
Experian data, single Sunday during London 2012 Olympics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adidas.co.uk: 20% website traffic change. Source: Experian (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adidas-uk-traffic-drop-olympics-2012
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<blockquote cite="https://lighthousedata.io/data/adidas-uk-traffic-drop-olympics-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- website traffic change for Adidas.co.uk<br><small>Source: Experian (2012) · <a href="https://lighthousedata.io/data/adidas-uk-traffic-drop-olympics-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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