B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.3%
15.3% -- advertising spend waste for advertising (2022)
In 2022, 15.3% of advertising spend was wasted on inventory that generates no value while generating excessive CO2 emissions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ebiquity and Scope3
Primary
Tier B
https://www.adfixus.com/post/adfixus-targeting-scope-3-emissions ↗
Source Article
AdFixus targeting Scope 3 emissions
Original Research
Ebiquity and Scope3
· Original study ↗
Methodology
Wasted on inventory generating no value and excessive CO2 emissions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising: 15.3% advertising spend waste. Source: Ebiquity and Scope3 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adfixus-scope3-emissions-advertising-spend-waste
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<blockquote cite="https://lighthousedata.io/data/adfixus-scope3-emissions-advertising-spend-waste" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- advertising spend waste for advertising<br><small>Source: Ebiquity and Scope3 (2022) · <a href="https://lighthousedata.io/data/adfixus-scope3-emissions-advertising-spend-waste" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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