B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
102,000,000
102,000,000 -- earned media impressions for Add The M campaign (YWCA Metro Vancouver) (2022)
YWCA Metro Vancouver's 'Add The M' campaign achieved over 102 million earned media impressions across the globe in more than 170 publications.
- At the time of writing
- Over 102 million impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
102,000,000
Unit
Count
Data Vintage
2022
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (awards.strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140470&n=Add+The+M ↗
Source Article
2022 Winner
Original Research
Strategy Awards (awards.strategyonline.ca)
· Original study ↗
Methodology
Campaign PR measurement of total media impressions at time of writing; award case study
Methodology documented
Segmentation
IndustryNon-profit
RegionCA
RoleAll marketers
Channelearned_media
Cite this stat
Plain Text
Add The M campaign (YWCA Metro Vancouver): 102,000,000 earned media impressions. Source: Strategy Awards (awards.strategyonline.ca) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/add-the-m-earned-media-reach-102m
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<blockquote cite="https://lighthousedata.io/data/add-the-m-earned-media-reach-102m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>102,000,000</strong> -- earned media impressions for Add The M campaign (YWCA Metro Vancouver)<br><small>Source: Strategy Awards (awards.strategyonline.ca) (2022) · <a href="https://lighthousedata.io/data/add-the-m-earned-media-reach-102m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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