B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of tv viewing on ad supported platforms for Ad-supported TV/streaming platforms (2025)
Nielsen estimates that more than 72% of total TV viewing occurs on ad-supported platforms.
- Source states 'more than 72 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Nielsen
Primary
Tier B
https://bif.rs/2026/06/striming-prvi-put-prestigao-televiziju-menja-li-se-zauvek-medijsko-trziste/ ↗
Source Article
Striming prvi put prestigao televiziju: Menja li se zauvek medijsko tržište?
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ad-supported TV/streaming platforms: 72% share of tv viewing on ad supported platforms. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-supported-viewing-share
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<blockquote cite="https://lighthousedata.io/data/ad-supported-viewing-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of tv viewing on ad supported platforms for Ad-supported TV/streaming platforms<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/ad-supported-viewing-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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