B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- ad supported share of tv viewing for US television viewing (Q1 2026)
Advertising-supported programming accounted for nearly 73% of overall television viewing in the first quarter of 2026.
- Reported as 'nearly 73 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Nielsen
Primary
Tier A
https://balleralert.com/disney-plus-free-tier/ ↗
Source Article
Disney Plus May Soon Offer Free Content As Viewers Put Their Wallets On Do Not Disturb
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen measurement; value reported as approximate ('nearly 73 percent')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US television viewing: 73% ad supported share of tv viewing. Source: Nielsen (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-supported-tv-viewing-q1-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-supported-tv-viewing-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- ad supported share of tv viewing for US television viewing<br><small>Source: Nielsen (Q1 2026) · <a href="https://lighthousedata.io/data/ad-supported-tv-viewing-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.