B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- ad recall and brand attribution rate for Global advertising (2022)
Only 16% of advertising is both recalled and correctly attributed to the brand.
- Original research study is not named
Lighthouse Research Team
Last verified:
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Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Types of Programmatic Advertising & Examples of Best Campaigns - Silverpush
Types of Programmatic Advertising & Examples of Best Campaigns | 21 Nov, 2022
Programmatically sold advertising will reach 725 billion US dollars worldwide by 2026 (source: Statista). Programmatic advertising is at all times due to its flexible nature and increased ad effectiveness. In addition to t…
Methodology
Share of advertising both recalled and correctly attributed to the brand; cited as 'research suggests' with original study unnamed. Article notes the implied complement that 84% of ad spending could be going to waste.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global advertising: 16% ad recall and brand attribution rate. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-recall-brand-attribution-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-recall-brand-attribution-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ad recall and brand attribution rate for Global advertising<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/ad-recall-brand-attribution-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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