B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
65%
65% -- share of advertising professionals believing 30 seconds sufficient for advertising professionals (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lowe Roche
Primary
Tier B
https://lumiere.rs/ostalo/istrazivanja/lowe-roche-ukusi-i-navike-advertising-strucnjaka/ ↗
Source Article
Lowe Roche: Ukusi i navike advertising stručnjaka - Lumiere.rs
Advertising je postao naša svakodnevnica koja, pored drugih stvari, čini naše živote raznolikim. Advertajzingom se bave stručnjaci, koji su kao i mi ljudska bića od krvi i mesa.
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Original Research
Lowe Roche
· Original study ↗
Methodology
Lowe Roche analysis using BMP database of over 20,000 respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising professionals: 65% share of advertising professionals believing 30 seconds sufficient. Source: Lowe Roche (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-pros-30-seconds-enough
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<blockquote cite="https://lighthousedata.io/data/ad-pros-30-seconds-enough" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of advertising professionals believing 30 seconds sufficient for advertising professionals<br><small>Source: Lowe Roche (2024) · <a href="https://lighthousedata.io/data/ad-pros-30-seconds-enough" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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