B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12%

12% -- share of surveyed noting improvement of ad professionals status for advertising professionals (2007)

2007  · J. Walter Thompson

12 percent of surveyed respondents noted an improvement in the status of advertising professionals.

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Attribution: J. Walter Thompson View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2007
Entity
advertising professionals
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
J. Walter Thompson Primary Tier B
http://www.strategicmediainc.com/radio-advertising-blog/2007/10/why_theres_no_love_for_ad_pros.html ↗
Confidence: 28/100 Vintage: 2007 Channel: Common Crawl
Source Article
Radio advertising that delivers measurable results and profitable new customers
Original Research
J. Walter Thompson · Original study ↗

Survey commissioned by J. Walter Thompson, reported by DM News

Methodology documented
IndustryMedia RegionUS RoleAdvertising Professional Channelmulti-channel
Plain Text
advertising professionals: 12% share of surveyed noting improvement of ad professionals status. Source: J. Walter Thompson (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-people-status-improvement-12pct
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<blockquote cite="https://lighthousedata.io/data/ad-people-status-improvement-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share of surveyed noting improvement of ad professionals status for advertising professionals<br><small>Source: J. Walter Thompson (2007) · <a href="https://lighthousedata.io/data/ad-people-status-improvement-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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