B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- sales decline after pausing advertising for a year or more for Brands of all sizes (2022)
Sales for brands of all sizes dropped by nearly 50% when advertisers paused advertising for a year or more.
- Reported as 'nearly 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn B2B Institute
Primary
Tier A
https://martechasia.net/news/cfo-buy-in-is-critical-for-marketing-success-linkedin-research/ ↗
Source Article
CFO buy-in is critical for marketing success: LinkedIn research | MartechAsia
Majority of C-suites in APAC are feeling under pressure to prove greater short-term return on investment (ROI) on their marketing campaigns, according to LinkedIn’s survey of C-suites globally.
Majority (74%) of C-suites in APAC are feeling under pressure to prove greater short-term return on invest…
Original Research
LinkedIn B2B Institute
· Original study ↗
Methodology
LinkedIn B2B Institute study; value reported as 'nearly 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands of all sizes: 50% sales decline after pausing advertising for a year or more. Source: LinkedIn B2B Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-pause-sales-drop-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-pause-sales-drop-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales decline after pausing advertising for a year or more for Brands of all sizes<br><small>Source: LinkedIn B2B Institute (2022) · <a href="https://lighthousedata.io/data/ad-pause-sales-drop-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.