B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

4,000

4,000 -- consumer panel sample size for StopPress Ad Impact Awards (2012)

Name: Consumer Panel Sample Size Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2012 · n=4,000 · StopPress / Colmar Brunton

Between February 2011 and February 2012, approximately 4,000 Kiwi consumers were surveyed via an online panel for the StopPress Ad Impact Awards.

The source states 'approximately 4000'.

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Attribution: StopPress / Colmar Brunton View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

4,000

Unit

Count

Data Vintage

2012

Entity

StopPress Ad Impact Awards

Sample Size

4,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

StopPress / Colmar Brunton Primary Tier B

http://www.stoppress.co.nz/blog/2012/03/ ↗

Confidence: 28/100 Vintage: 2012 Channel: Common Crawl

Source Article

StopPress

Original Research

StopPress / Colmar Brunton · Original study ↗

Methodology

Online panel survey of New Zealand consumers about TV ad campaigns, run with Colmar Brunton

Methodology documented

Segmentation

Industrymarketing RegionNZ RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

StopPress Ad Impact Awards: 4,000 consumer panel sample size. Source: StopPress / Colmar Brunton (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-impact-awards-consumer-panel-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ad-impact-awards-consumer-panel-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000</strong> -- consumer panel sample size for StopPress Ad Impact Awards<br><small>Source: StopPress / Colmar Brunton (2012) · <a href="https://lighthousedata.io/data/ad-impact-awards-consumer-panel-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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