B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$100,000,000,000
$100,000,000,000 -- ad fraud losses forecast for global digital advertising (2023)
Juniper Research estimated that ad fraud losses could reach $100 billion by 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$100,000,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Juniper Research
Primary
Tier B
https://delawarebusinesstimes.com/news/anura-helps-avoid-ad-fraud ↗
Source Article
Cybersecurity firm helps advertisers avoid ‘click fraud’ - DBT
Cybersecurity firm helps advertisers avoid ‘click fraud’
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MIDDLETOWN – To many of the Android smartphone users, the cute cats or nature scenes in their freshly installed wallpapers were just a way to personalize a commonly held device.
The reality was a bit more nefarious though.
When those use…
Original Research
Juniper Research
· Original study ↗
Methodology
Juniper Research forecast cited in article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
global digital advertising: $100,000,000,000 ad fraud losses forecast. Source: Juniper Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-fraud-losses-forecast-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-fraud-losses-forecast-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000,000</strong> -- ad fraud losses forecast for global digital advertising<br><small>Source: Juniper Research (2023) · <a href="https://lighthousedata.io/data/ad-fraud-losses-forecast-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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