B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- ad revenue loss rate for global digital advertising (2022)
Ad blockers are projected to cause a 19 percent loss of digital advertising revenue by 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Juniper Research
Primary
Tier B
https://www.digitalsignagetoday.com/news/digital-advertising-spend-to-hit-420b-by-2022/ ↗
Source Article
Digital advertising spend to hit $420B by 2022
Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into account mobile, DOOH, desktop and wearables, according to a Juniper Research report
Ad blockers will cause a 19 percent loss of revenue by 20…
Original Research
Juniper Research
· Original study ↗
Methodology
Juniper Research forecast on ad blocker impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: 19% ad revenue loss rate. Source: Juniper Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-revenue-loss-19pct-2022
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<blockquote cite="https://lighthousedata.io/data/ad-blocker-revenue-loss-19pct-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- ad revenue loss rate for global digital advertising<br><small>Source: Juniper Research (2022) · <a href="https://lighthousedata.io/data/ad-blocker-revenue-loss-19pct-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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