B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- active retention rate us for active retention in the US (May 2023)
Active retention rate in the US reached 71% in May, surpassing the 12-month moving average by 3 percentage points.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
May 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Optimove
Primary
Tier A
https://www.optimove.com/pt/resources/blog/dont-let-bonus-abusers-abuse-your-brand-heres-how-to-avoi… ↗
Source Article
Não deixe que os abusadores de bónus abusem da sua marca: veja como evitá-los
Solução de Crescimento Unificada
Tecnologia de ponta precisa de drivers de ponta. Plataforma de IA e serviços especializados, unificados
iGaming
Jogo Responsável
Segmentação de clientes
Tudo o que precisa saber sobre os abusadores de bónus – quem são, como evitá-los, como construir um modelo estraté…
Original Research
Optimove
· Original study ↗
Methodology
Surpassing the 12-month moving average by 3 points
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
active retention in the US: 71% active retention rate us. Source: Optimove (May 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/active-retention-rate-us
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<blockquote cite="https://lighthousedata.io/data/active-retention-rate-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- active retention rate us for active retention in the US<br><small>Source: Optimove (May 2023) · <a href="https://lighthousedata.io/data/active-retention-rate-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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