B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50,000,000
50,000,000 -- active influencer count for major social media platforms (2026)
There are more than 50 million active influencers across major platforms according to Goldman Sachs research.
- More than 50 million
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goldman Sachs
Primary
Tier B
https://amt.ai/blog/influencer-database ↗
Source Article
What Is an Influencer Database, and Why Most Brands Are Using the Wrong One
Original Research
Goldman Sachs
· Original study ↗
Methodology
Cited from Goldman Sachs research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
major social media platforms: 50,000,000 active influencer count. Source: Goldman Sachs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/active-influencers-goldman-sachs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/active-influencers-goldman-sachs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50,000,000</strong> -- active influencer count for major social media platforms<br><small>Source: Goldman Sachs (2026) · <a href="https://lighthousedata.io/data/active-influencers-goldman-sachs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.