B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
300,000,000
300,000,000 -- sponsorship social engagements for Accor Hotels (PSG front-of-jersey sponsor) (2021-08)
Accor Hotels received over 300 million social media engagements in the week following Lionel Messi's transfer announcement to PSG.
- Represents 'over 300 million' engagements
- Includes engagements from team owned channels, players, media companies, and other entities
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
300,000,000
Unit
Count
Data Vintage
2021-08
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blinkfire Analytics
Primary
Tier B
https://analyticsblog.blinkfire.com/blog/2021/08/18/the-messi-effect/ ↗
Source Article
The Messi Effect
Original Research
Blinkfire Analytics
· Original study ↗
Methodology
Social media analytics from Blinkfire tracking engagements across PSG owned channels, players, and media channels during week of Messi unveiling
Methodology documented
Segmentation
IndustrySports
Company SizeEnterprise
RegionEMEA
Channelsocial
Cite this stat
Plain Text
Accor Hotels (PSG front-of-jersey sponsor): 300,000,000 sponsorship social engagements. Source: Blinkfire Analytics (2021-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accor-psg-messi-sponsorship-engagements-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/accor-psg-messi-sponsorship-engagements-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>300,000,000</strong> -- sponsorship social engagements for Accor Hotels (PSG front-of-jersey sponsor)<br><small>Source: Blinkfire Analytics (2021-08) · <a href="https://lighthousedata.io/data/accor-psg-messi-sponsorship-engagements-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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