B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- brand reputation improvement rate for organisations with accessible digital services (2025-2026)
An industry study from 2025 to 2026 found that 88% of respondents reported accessibility initiatives improved brand reputation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gearedapp.co.uk
Primary
Tier C
https://gearedapp.co.uk/blog/digital-accessibility-as-a-competitive-advantage ↗
Source Article
Digital accessibility as a competitive advantage
Digital accessibility as a competitive advantage: why inclusive design matters (and what’s required in Scotland)
The growth of AI and other emerging technologies makes it tempting to focus on the next big thing, yet many organisations overlook something more fundamental: whether their digital produc…
Original Research
gearedapp.co.uk
· Original study ↗
Methodology
Industry study on accessibility initiatives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations with accessible digital services: 88% brand reputation improvement rate. Source: gearedapp.co.uk (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accessibility-improved-brand-reputation-88
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<blockquote cite="https://lighthousedata.io/data/accessibility-improved-brand-reputation-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- brand reputation improvement rate for organisations with accessible digital services<br><small>Source: gearedapp.co.uk (2025-2026) · <a href="https://lighthousedata.io/data/accessibility-improved-brand-reputation-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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