B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- podcast ad budget increase planned for Marketers already using podcast advertising (2023)
According to an Acast survey from late 2023 cited by Ausha, 62% of marketers who already use podcast advertising plan to increase their podcast ad budget.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acast
Primary
Tier C
https://audiostart.info/2024/01/16/ausha-trend2024/ ↗
Source Article
Aushaが2024年ポッドキャストトレンドを発表
Original Research
Acast
· Original study ↗
Methodology
Acast survey conducted in late 2023, as cited in Ausha's 2024 podcast trends blog; figure applies specifically to advertisers already using podcast advertising.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers already using podcast advertising: 62% podcast ad budget increase planned. Source: Acast (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/acast-podcast-advertisers-budget-increase-62pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/acast-podcast-advertisers-budget-increase-62pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- podcast ad budget increase planned for Marketers already using podcast advertising<br><small>Source: Acast (2023) · <a href="https://lighthousedata.io/data/acast-podcast-advertisers-budget-increase-62pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.