B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5,500
5,500 -- campaign tickets awarded for Absa (2025)
Absa awarded more than 5,500 student tickets across 4 major PSL derby fixtures.
- Source states 'more than 5,500'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,500
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Student Village
Primary
Tier B
https://studentmarketing.co.za/absa-scores-sas-youth ↗
Source Article
How Absa Scores With SA’s Youth - Student Village
How Absa Scores With SA’s Youth
In TrendsSport has always had the power to connect the Afrillennial market, whether they are on the same side or have different teams and individuals they support, the fact that they are united for a fixture, event or the love of the game, creates a powerful connectio…
Original Research
Student Village
· Original study ↗
Methodology
Brand campaign activation reported by Student Village; tickets awarded via Absa Fan Zone at PSL derby fixtures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Absa: 5,500 campaign tickets awarded. Source: Student Village (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/absa-student-tickets-derby-fixtures
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<blockquote cite="https://lighthousedata.io/data/absa-student-tickets-derby-fixtures" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,500</strong> -- campaign tickets awarded for Absa<br><small>Source: Student Village (2025) · <a href="https://lighthousedata.io/data/absa-student-tickets-derby-fixtures" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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