C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
72%
72% -- roi for ABM users (2023)
72% of ABM users found ABM delivered a higher ROI than other types of marketing.
- Delivered higher ROI compared specifically to other types of marketing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ITSMA
Primary
Tier B
https://bamboobox.ai/does-your-abm-platform-deliver-the-roi-you-expect/ ↗
Source Article
Which ABM Platform Delivers the ROI B2B Marketers Expect?
Everyone in B2B marketing says ABM drives revenue. Do you agree?
Maybe you’ve experienced ABM success firsthand, or perhaps you’ve given up because it didn’t meet expectations. Some haven’t even started yet. If you belong to the last group of marketers, this one’s for you
(Bear with these statistics…
Original Research
ITSMA
· Original study ↗
Methodology
ITSMA study
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
ABM users: 72% roi. Source: ITSMA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm_higher_roi_2023_itsma
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abm_higher_roi_2023_itsma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- roi for ABM users<br><small>Source: ITSMA (2023) · <a href="https://lighthousedata.io/data/abm_higher_roi_2023_itsma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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