C
Evidence Grade C
Use with Hedging
Dated
87%
87% — marketers reporting abm higher roi for B2B marketers using ABM (2017)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2017
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
unboundb2b.com
Primary
Tier B
https://www.unboundb2b.com/blog/complete-abm-marketing-research-report/ ↗
Source Article
Introduction
You probably already know that a targeted and personalized marketing campaign is the best way to reach customers who matter to your business. But despite this knowledge, you probably do, or have in the past, pushed generic messaging to a global audience, hoping that it will reach and co…
Also cited by
2026-05-01
Original Research
ITSMA
· Original study ↗
Methodology
2017 ITSMA ABM Benchmarking Survey
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketers using ABM: 87% marketers reporting abm higher roi. Source: unboundb2b.com (2017). Via Lighthouse Research Data — https://lighthousedata.io/data/abm-higher-roi-itsma-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abm-higher-roi-itsma-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> — marketers reporting abm higher roi for B2B marketers using ABM<br><small>Source: unboundb2b.com (2017) · <a href="https://lighthousedata.io/data/abm-higher-roi-itsma-2017" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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