B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37
37 -- net promoter score for AbbVie (Q2 2025)
AbbVie achieved a Net Promoter Score (NPS) of 37 among US HCPs treating immune conditions in Q2 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37
Unit
Score
Data Vintage
Q2 2025
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/promotional-tracking/immunology-pharma-manufacturer-perception-report/ ↗
Source Article
Immunology Pharma Manufacturer Perception Report Q2 2025
Executive Summary
In the ever-evolving pharmaceutical industry, the perception of healthcare professionals (HCPs) can make or break a company's success. Understanding what HCPs value and how they perceive different pharma manufacturers is essential for strategic planning and market positioning.
In Q…
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx survey of over 50 US HCPs treating immune conditions
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-12 | 34 | |
| Q2 2025 (current) | 37 | +8.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
AbbVie: 37 net promoter score. Source: ZoomRx (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abbvie-hcp-nps-q2-2025
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<blockquote cite="https://lighthousedata.io/data/abbvie-hcp-nps-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37</strong> -- net promoter score for AbbVie<br><small>Source: ZoomRx (Q2 2025) · <a href="https://lighthousedata.io/data/abbvie-hcp-nps-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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