B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- lead increase rate for companies running A/B tests (2025)
Companies running A/B tests see 20% to 25% more leads on average according to HubSpot.
- Reported as a range of 20% to 25%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://iclickadvertising.com/blog/landing-page-optimization-for-ppc ↗
Source Article
Landing Page Optimization for PPC: Turn Clicks into Conversions
Launching paid ads is simple. Getting real results from those clicks takes work. Most of the campaigns fail because businesses only focus on driving traffic but forget what happens after the click. It does not matter how many clicks you are getting, but if your visitors land on a weak page, then the…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot by third-party blog; range 20-25%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies running A/B tests: 20% lead increase rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-testing-more-leads-20-25
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<blockquote cite="https://lighthousedata.io/data/ab-testing-more-leads-20-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- lead increase rate for companies running A/B tests<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/ab-testing-more-leads-20-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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