B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.8%
6.8% -- users sharing same path percentage for popular clothing retail app (2026)
Only 6.8% of users took the same path between opening the app and completing a purchase as another user on a popular clothing retail app over the course of a week.
- Data was heavily filtered to remove infrequent actions and users who did not complete a checkout
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
42,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aampe
Primary
Tier B
https://aampe.com/blog/how-user-journeys-actually-drive-away-customers-and-hurt-your-business ↗
Source Article
Aampe - How user journeys actually drive away customers and hurt your business
Original Research
Aampe
· Original study ↗
Methodology
Aampe first-party behavioral tracking over one week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
popular clothing retail app: 6.8% users sharing same path percentage. Source: Aampe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aampe-6-8pct-shared-paths
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aampe-6-8pct-shared-paths" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- users sharing same path percentage for popular clothing retail app<br><small>Source: Aampe (2026) · <a href="https://lighthousedata.io/data/aampe-6-8pct-shared-paths" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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