B
Evidence Grade B
Safe to Cite
Current
20%
20% -- new member growth rate for Major Alcoholics Anonymous groups in Brazil (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46449 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Increase in new members at major AA group meetings, the conversion outcome of users guided to nearby groups by the chatbot campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major Alcoholics Anonymous groups in Brazil: 20% new member growth rate. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aa-major-groups-new-member-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aa-major-groups-new-member-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- new member growth rate for Major Alcoholics Anonymous groups in Brazil<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/aa-major-groups-new-member-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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