B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- positive or neutral response rate for consumers (2024-02)
90% of consumers have either a positive or neutral response to brands that advertise within news.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024-02
Entity
Sample Size
1,440
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Nine
Primary
Tier A
https://www.iab.com/news/iab-study-finds-that-brands-benefit-from-advertising-within-news ↗
Source Article
Nine News - Nine for Brands
Your news
Your trusted source for news
9News is Australia’s premier centrist news and current affairs service. When Australians want to make sense of their world, they can trust in 9News to deliver accurate, authentic and reliable reporting. 9News focuses on the stories that matter to Australians – …
Also cited by
pwc.com
https://www.pwc.com/
2026-08-18
nature.com
https://www.nature.com/
2026-08-18
hrmorning.com
https://www.hrmorning.com/
2026-08-18
Original Research
Nine
· Original study ↗
Methodology
Nine’s Consumer Pulse survey; weighted to Nat Rep.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers: 90% positive or neutral response rate. Source: Nine (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/90-percent-consumers-positive-or-neutral-response-to-news-advertising
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<blockquote cite="https://lighthousedata.io/data/90-percent-consumers-positive-or-neutral-response-to-news-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- positive or neutral response rate for consumers<br><small>Source: Nine (2024-02) · <a href="https://lighthousedata.io/data/90-percent-consumers-positive-or-neutral-response-to-news-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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