B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- experiment win rate for 7 Minute Workout app testing programme (2026)
A structured testing programme for 7 Minute Workout achieved a 22% experiment win rate (6 shippable wins out of 27 hypotheses).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
27
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Applica Agency
Primary
Tier C
https://applica.agency/blog/cro-vs-paywall-optimisation-vs-product-optimisation-what-s-the-differenc… ↗
Source Article
CRO vs Paywall vs Product Optimisation: Which You Need | Applica
CRO vs Paywall Optimisation vs Product Optimisation: What's the Difference (and Which One Do You Need)?
A subscription app founder takes three discovery calls in the same week. The first agency pitches "Conversion Rate Optimisation." The second tool "paywall optimisation." The third consultant "prod…
Original Research
Applica Agency
· Original study ↗
Methodology
6 shippable wins out of 27 hypotheses run across onboarding, paywall, and retention during the engagement.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
7 Minute Workout app testing programme: 22% experiment win rate. Source: Applica Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/7-minute-workout-experiment-win-rate
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<blockquote cite="https://lighthousedata.io/data/7-minute-workout-experiment-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- experiment win rate for 7 Minute Workout app testing programme<br><small>Source: Applica Agency (2026) · <a href="https://lighthousedata.io/data/7-minute-workout-experiment-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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