B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of deal winners on buyer shortlist day one for B2B deal winners (2025)
95% of eventual deal winners were already on the buyer's shortlist on day one.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
4,000
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://www.datamagnet.co/post/buyer-intent-signals-vs-firmographic-data-deal-prediction/ ↗
Source Article
Combining Intent & Firmographic Data (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Buyer Intent Signals vs. Firmographic Data: What Actually Predicts a Deal
Neither one predicts a deal on its own — but if you had to pick, buyer intent signals get you closer. In 2025, 6sense…
Original Research
6sense
· Original study ↗
Methodology
6sense Buyer Experience Report, based on more than 4,000 B2B buyers
Methodology documented
Segmentation
IndustryB2B
RegionCO
RoleAll marketers
Cite this stat
Plain Text
B2B deal winners: 95% share of deal winners on buyer shortlist day one. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/6sense-deal-winners-on-shortlist-day-one-2025
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<blockquote cite="https://lighthousedata.io/data/6sense-deal-winners-on-shortlist-day-one-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of deal winners on buyer shortlist day one for B2B deal winners<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/6sense-deal-winners-on-shortlist-day-one-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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