B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21
21 -- qualified lead chance multiple for Companies responding to online sales inquiries within 5 minutes vs 30 minutes (2025)
Responding to online sales inquiries within 5 minutes compared to 30 minutes increases the chances of qualifying leads by 21 times.
- Study examined general B2B sales across industries, not specifically the hospitality industry
- Original MIT study publication date not specified in the article
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21
Unit
Multiple
Data Vintage
2025
Entity
Sample Size
15,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT (Lead Response Management Study)
Primary
Tier C
https://www.eventmachine.xyz/blog/tagungshotel-liefert-mice-angebote-in-unter-zwei-minuten/ ↗
Source Article
Tagungshotel liefert MICE-Angebote in unter zwei Minuten
„Nicht einmal mein Chef hat das geglaubt“: Tagungshotel liefert MICE-Angebote in unter zwei Minuten
Tagungshotel erreicht wegweisende Reaktionsgeschwindigkeit durch Angebotsautomatisierung und sichert sich so den „First Responder“-Vorsprung im umkämpften MICE-Markt
Als das Hotel am Schlosspark Gotha…
Original Research
MIT (Lead Response Management Study)
· Original study ↗
Methodology
Comparison baseline: response within 5 minutes vs 30 minutes; MIT Lead Response Management Study (15,000+ sales contacts); study year not stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies responding to online sales inquiries within 5 minutes vs 30 minutes: 21 qualified lead chance multiple. Source: MIT (Lead Response Management Study) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/5min-vs-30min-qualified-lead-21x
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<blockquote cite="https://lighthousedata.io/data/5min-vs-30min-qualified-lead-21x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- qualified lead chance multiple for Companies responding to online sales inquiries within 5 minutes vs 30 minutes<br><small>Source: MIT (Lead Response Management Study) (2025) · <a href="https://lighthousedata.io/data/5min-vs-30min-qualified-lead-21x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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