B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- share of national advertising placed for 4As member agencies (US) (2026)

Name: Share Of National Advertising Placed Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · American Association of Advertising Agencies (4As)

The 1,196 member-agency offices served by the 4As in the US place 80% of all national advertising.

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Attribution: American Association of Advertising Agencies (4As) View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

4As member agencies (US)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

American Association of Advertising Agencies (4As) Primary Tier B

http://thetvoftomorrowshow.com/blog/thanks-our-sponsors-helping-make-tvot-nyc-intensive-such-success ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Thanks to Our Sponsors for Helping Make TVOT NYC Intensive Such a Success

Original Research

American Association of Advertising Agencies (4As) · Original study ↗

Methodology

Trade association self-reported figure

Methodology documented

Segmentation

IndustryMedia RegionUS Channelcontent

Cite this stat

Plain Text

4As member agencies (US): 80% share of national advertising placed. Source: American Association of Advertising Agencies (4As) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/4as-share-national-advertising

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<blockquote cite="https://lighthousedata.io/data/4as-share-national-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of national advertising placed for 4As member agencies (US)<br><small>Source: American Association of Advertising Agencies (4As) (2026) · <a href="https://lighthousedata.io/data/4as-share-national-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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