B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- consumer purchase confidence rate for online shoppers (2026)
66% of online shoppers report that 3D and AR visuals make them feel more confident about making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canon
Primary
Tier C
https://www.makeover.so/blog/strategy/ai-before-after-tool ↗
Source Article
AI Before and After Preview Tool for Businesses
Quick answer: An AI before and after preview tool takes a client's photo and generates a photorealistic image of their transformation in seconds, so the client is approving a result instead of imagining one. Makeover builds these tools for visual transformation businesses — dental, med spa, hair, au…
Original Research
Canon
· Original study ↗
Methodology
Canon research cited via Firework's visual commerce analysis; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 66% consumer purchase confidence rate. Source: Canon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/3d-ar-visuals-purchase-confidence-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/3d-ar-visuals-purchase-confidence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer purchase confidence rate for online shoppers<br><small>Source: Canon (2026) · <a href="https://lighthousedata.io/data/3d-ar-visuals-purchase-confidence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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