B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- link equity preservation rate for 301 redirects (per Moz) (2026)
301 redirects typically preserve 90% to 95% of the original page's authority/link equity according to SEO tools like Moz.
- Reported as a range (90–95%)
- Depends on crawl efficiency
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://anypost.ai/blog/how-do-301-redirects-affect-seo ↗
Source Article
How Do 301 Redirects Affect SEO?
Original Research
Moz
· Original study ↗
Methodology
Range 90-95%; midpoint extracted. Attributed to Moz SEO tools/research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
301 redirects (per Moz): 90% link equity preservation rate. Source: Moz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/301-redirect-link-equity-preservation
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<blockquote cite="https://lighthousedata.io/data/301-redirect-link-equity-preservation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- link equity preservation rate for 301 redirects (per Moz)<br><small>Source: Moz (2026) · <a href="https://lighthousedata.io/data/301-redirect-link-equity-preservation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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