C
Evidence Grade C
Use with Hedging
Dated
6
6 -- influencer marketing roi for Influencer marketing (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
2016
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Heidi Cohen
Primary
Tier B
https://heidicohen.com/2016-social-media-marketing-plan/ ↗
Source Article
2016 Social Media Marketing Plan For Success
Also cited by
2026-08-22
Original Research
Heidi Cohen
· Original study ↗
Methodology
Estimates show
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Influencer marketing: 6 influencer marketing roi. Source: Heidi Cohen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2016-social-media-marketing-plan-step-7
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<blockquote cite="https://lighthousedata.io/data/2016-social-media-marketing-plan-step-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- influencer marketing roi for Influencer marketing<br><small>Source: Heidi Cohen (2016) · <a href="https://lighthousedata.io/data/2016-social-media-marketing-plan-step-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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