B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- increase in win rates for B2B tech company (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Agent3
Primary
Tier B
https://www.agent3.com/resources/why-most-abx-isnt-abx-and-what-you-can-do-about-it ↗
Source Article
Why Most ABX Isn’t ABX – And What You Can Do About It - Agent3
1. Introduction
Introduction - understanding ABX’s importance
Account-Based Experience (ABX) is the trendier, more tech-savvy sibling of Account-Based Marketing (ABM), promising deeper personalisation and enhanced results for B2B organisations. While the concept seems so simple – making sure entire …
Also cited by
tradethatswing.com
https://tradethatswing.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Agent3
· Original study ↗
Methodology
Account-based KPIs used
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B tech company: 20% increase in win rates. Source: Agent3 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/20-percent-win-rate-increase
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<blockquote cite="https://lighthousedata.io/data/20-percent-win-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- increase in win rates for B2B tech company<br><small>Source: Agent3 (2026) · <a href="https://lighthousedata.io/data/20-percent-win-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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