B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.7%
15.7% -- bounce rate decrease for Zelf Verzekeringen (Zelf.nl) (2015)
Zelf Verzekeringen (Zelf.nl) experienced a 15.7% decrease in exit rate (uitstappercentage) / bounce rate after optimizing page load time by 0.9 seconds.
- Case study specifically tested on the car insurance product page of Zelf.nl after improving page load time by 0.9 seconds
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15.7%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frankwatching
Primary
Tier B
http://www.frankwatching.com/archive/2015/05/06/48-meer-conversie-door-09-seconde-snellere-laadtijd-… ↗
Source Article
48% meer conversie door 0,9 seconde snellere laadtijd? Het kan! [case]
48% meer conversie door 0,9 seconde snellere laadtijd? Het kan! [case]
Dat het versnellen van de laadtijd een positieve uitwerking op conversie heeft, wisten we natuurlijk al. Maar welke optimalisaties zorgen ervoor dat websitebezoekers het gevoel krijgen dat een pagina snel laadt? We namen de proef…
Original Research
Frankwatching
· Original study ↗
Methodology
Tested on Zelf.nl's product page for car insurance.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zelf Verzekeringen (Zelf.nl): 15.7% bounce rate decrease. Source: Frankwatching (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/157-percent-decrease-in-bounce-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/157-percent-decrease-in-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.7%</strong> -- bounce rate decrease for Zelf Verzekeringen (Zelf.nl)<br><small>Source: Frankwatching (2015) · <a href="https://lighthousedata.io/data/157-percent-decrease-in-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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