Lighthouse — Marketing Intelligence Platform

The only platform that tells you
whether to trust the number.

Every number has a source. Every source has a grade. Every grade has a formula — not an opinion.

4.6M+ statistics, algorithmically graded

A–D evidence grades, 6 quality dimensions

<6h from source publication to citation-ready

4.6M+

Marketing statistics — algorithmically verified, source-traced, and graded before they reach you. Not a human's opinion. A formula's verdict.

Grade A

28%

Grade B

45%

Grade C

19%

Grade D

8%

Your client asks where the number came from. You have the answer in three seconds.

Source URL. Retrieval timestamp. Extraction model. Confidence breakdown by dimension. Every statistic carries a complete provenance record — not because we felt like it, but because your credibility depends on it.

90-day

Stale stats don't announce themselves. We do it for them.

Confidence scores automatically decay at 90 days. At 180, the stat is blocked from citation. No editorial memory required — the formula enforces it without exception.

23K+

Intelligence feeds monitored in real time — government APIs, academic RSS feeds, regulatory filings, and industry publishers. The moment the data moves, Lighthouse sees it.

From published study to boardroom-ready stat — in hours, not weeks.

Every statistic is classified before it reaches you: Safe to Cite, Use with Context, Cite with Caveat, or Do Not Cite. You never have to guess which category you're holding.

The industry is making million-dollar decisions on statistics nobody checked.

Side by side: common industry belief against what verified primary-source data shows. Every gap is backed by a minimum of two independent studies. Some of these numbers will make you rethink where your budget is going.

Industry Belief

Lighthouse Data (underestimated)

Lighthouse Data (overestimated)

SRC: Lighthouse · 847 primary studies · Data as of 2026

Metric Gap

Email ROI +200%

Social Reach −85%

Video Engagement −74%

Paid Search CTR −61%

Belief vs verified data · 847 primary studies

Most marketing stats are garbage.
Here's the proof — and the alternative.

Every stat in Lighthouse is scored by a deterministic rubric — source credibility, methodology rigor, sample size, recency, and corroboration across independent sources. Your professional reputation depends on what you cite. Now you have a defensible answer to "how do you know?"

A

High-Confidence Primary Research

Peer-reviewed or large-sample primary study with clearly documented methodology, published in a recognised outlet. Highest confidence for professional citation.

22% of Lighthouse statistics · 1,241,705 stats

B

Verified Industry Research

Published by a credible industry body with documented methodology and adequate sample size. Safe for most professional and commercial use cases.

35% of Lighthouse statistics · 1,975,440 stats

C

Aggregated Estimate

Cross-source consensus without a single primary study. Lighthouse provides auto-generated hedging language — use with appropriate caveats.

31% of Lighthouse statistics · 1,749,675 stats

D

Low Confidence

Single source, unverified methodology, or insufficient corroboration. Automatically flagged with Do Not Cite warning. Included for completeness only.

12% of Lighthouse statistics · 677,294 stats

Grade distribution

Across all 4.6M+ statistics

A

0255075100

1,241,705 statistics — High Confidence

22%

B

0255075100

1,975,440 statistics — Verified

35%

C

0255075100

1,749,675 statistics — Provisional

31%

D

0255075100

677,294 statistics — Low Confidence

12%

Email delivers 3× the ROI of every other channel — and the data has been saying so for years.

Ranked by verified median ROI across 847 primary-source studies. Each bar graded A–D by evidence quality — so you know exactly how much weight to put behind every number.

Grade A — Primary research

Grade B — Industry study

Grade C — Aggregated

SRC: Lighthouse / 847 primary studies / Updated 2026-04-18

36.0×

Median ROI · Email Marketing

Grade A · Highest Confidence

Open rate (B2B)21.3%

Click-through rate3.2%

Unsubscribe rate0.2%

B2B email ROI median36.0×

Litmus Email Marketing Report 2024 · n=2,400

53.8%

Organic Traffic Share · SEO

Grade A · Highest Confidence

Position 1 CTR27.6%

Position 1–3 combined CTR54.4%

Long-tail keyword share69.7%

Domain authority correlation0.74

Advanced Web Ranking 2024 · Semrush Industry Report

11.2×

Median ROI · Paid Search

Grade B · Verified

Average CPC (B2B SaaS)$3.72

Google Ads average CTR3.1%

Conversion rate (search)4.4%

Display advertising ROI2.4×

WordStream PPC Benchmark Report 2024

16.0×

Median ROI · Content Marketing

Grade A · Highest Confidence

Cost vs outbound leads62% less

Lead generation vs no content3× more

Blog conversion rate2.9%

Organic traffic lift+214%

HubSpot State of Marketing 2024 · DemandMetric

When agencies and Fortune 500 teams need a number they can defend,
this is where they go.

"Our board presentations now lead with Lighthouse data. ‘Grade A, 3-source corroboration’ on a stat ends the room’s skepticism immediately."

Priya Nair

CMO · B2B SaaS Company

"I cited Lighthouse’s email benchmark in a Forbes article. The editor asked for the source — I sent the provenance chain link. First time that’s ever happened."

Tom Martinez

Marketing Journalist · Forbes Contributor

"We stopped using industry averages after Lighthouse proved they were off by 3×. The evidence grades alone are worth the subscription — we know exactly how confident to be."

Sarah Chen

VP Marketing Strategy · Agency

"We stopped using industry averages after Lighthouse proved they were off by 3×. The evidence grades alone are worth the subscription — we know exactly how confident to be."

SC

Sarah Chen

VP Marketing Strategy · Agency

★★★★★

"The MVI index tracks momentum better than anything I've found. We caught a 34% content engagement decline 8 weeks before our competitors noticed the trend shift."

MT

Marcus Torres

Head of Digital Intelligence · Growth Agency

★★★★★

"Our board presentations now lead with Lighthouse data. 'Grade A, 3-source corroboration' on a stat ends the room's skepticism immediately."

PN

Priya Nair

CMO · B2B SaaS Company

★★★★★

"Finally a platform that shows WHERE the number came from. The 6-layer provenance chain transformed how our research team cites data in client deliverables."

JW

James Whitfield

VP Marketing · Fintech Startup

★★★★★

"We stopped using industry averages after Lighthouse proved they were off by 3×. The evidence grades alone are worth the subscription."

SC

Sarah Chen

VP Marketing Strategy

"The MVI index tracks momentum better than anything I've found. We caught a 34% content engagement decline 8 weeks before our competitors noticed."

MT

Marcus Torres

Head of Digital Intelligence

"The 13-language coverage is a genuine moat. We found EU market data in Destatis and INSEE that no English-only platform would ever surface."

AR

Amélie Rousseau

Senior Research Director · Paris

★★★★★

"The Topic Intelligence EXPRESS lane is incredible — pre-written briefs for trend reversals within 24 hours. Saved our content team 3 hours per article."

KL

Kevin Liu

Head of Content · SaaS Growth Co

★★★★★

"I cited Lighthouse's email benchmark in a Forbes article. The editor asked for the source — I sent the provenance chain link. First time that's ever happened."

TM

Tom Martinez

Marketing Journalist · Forbes Contributor

★★★★★

"The 13-language coverage is a genuine moat. We found EU market data in Destatis and INSEE that no English-only platform would ever surface."

AR

Amélie Rousseau

Senior Research Director

"The Topic Intelligence EXPRESS lane is incredible — pre-written briefs for trend reversals within 24 hours."

KL

Kevin Liu

Head of Content

4.6M+

verified data points

4.6M+ verified data points · 4,200+ active subscribers · 200+ citing agencies · 34 countries

Weekly intelligence digest

4.6M+ verified data points · 4,200+ subscribers · cited by 200+ agencies in 34 countries

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Finally. Marketing Statistics That Don't Crumble When Questioned

The only platform that tells you
whether to trust the number.

Your client asks where the number came from. You have the answer in three seconds.

Stale stats don't announce themselves. We do it for them.

From published study to boardroom-ready stat — in hours, not weeks.

The industry is making million-dollar decisions on statistics nobody checked.

Most marketing stats are garbage.
Here's the proof — and the alternative.

Email delivers 3× the ROI of every other channel — and the data has been saying so for years.

When agencies and Fortune 500 teams need a number they can defend,
this is where they go.

Three verified stats, every week.
Cite them Monday. Win the room Friday.

Finally. Marketing Statistics That Don't Crumble When Questioned

The only platform that tells youwhether to trust the number.

Your client asks where the number came from. You have the answer in three seconds.

Stale stats don't announce themselves. We do it for them.

From published study to boardroom-ready stat — in hours, not weeks.

The industry is making million-dollar decisions on statistics nobody checked.

Most marketing stats are garbage.Here's the proof — and the alternative.

Email delivers 3× the ROI of every other channel — and the data has been saying so for years.

When agencies and Fortune 500 teams need a number they can defend,this is where they go.

Three verified stats, every week.Cite them Monday. Win the room Friday.

The only platform that tells you
whether to trust the number.

Most marketing stats are garbage.
Here's the proof — and the alternative.

When agencies and Fortune 500 teams need a number they can defend,
this is where they go.

Three verified stats, every week.
Cite them Monday. Win the room Friday.