# Lighthouse Intelligence

> Lighthouse Intelligence is an independent marketing data platform providing proprietary benchmarks, statistics, and analysis for marketing professionals. Data sourced from 2,000+ research publications and proprietary collection methods. All statistics carry evidence grades, citation chains, and methodology lineage.

## Core Platform

- [Homepage](https://lighthousedata.io): Marketing data and benchmarks platform
- [Statistics](https://lighthousedata.io/stats): Browse all marketing statistics — 9,000+ verified data points
- [Research](https://lighthousedata.io/research): In-depth marketing analysis and reports
- [Benchmarks](https://lighthousedata.io/benchmarks): Industry benchmark reports by sector
- [Methodology](https://lighthousedata.io/methodology): How we collect and validate data
- [Trending](https://lighthousedata.io/trending): Most-cited statistics this week
- [Newsroom](https://lighthousedata.io/newsroom): Marketing intelligence briefings

## Proprietary Indices

- [Marketing Velocity Index (MVI)](https://lighthousedata.io/stats/marketing-roi/mvi): A composite index measuring the rate of measurable marketing impact relative to spend across paid, owned, and earned channels. Scored 0–100.
- [Advertising Value Score (AVS)](https://lighthousedata.io/stats/paid-advertising/avs): A normalised efficiency metric comparing achieved media value to benchmark CPM/CPC rates for each channel and audience segment. Higher scores indicate above-benchmark media efficiency.
- [Content Authority Index (CAI)](https://lighthousedata.io/stats/content-marketing/cai): Measures topical authority of a content programme by weighting breadth of coverage, citation frequency, and engagement depth across a defined topic cluster.
- [Brand Trust Score (BTS)](https://lighthousedata.io/stats/brand/bts): A multi-signal index derived from NPS proxies, sentiment analysis of earned media, and share-of-voice trends. Tracks brand equity over rolling 90-day windows.
- [Audience Engagement Depth (AED)](https://lighthousedata.io/stats/analytics/aed): Quantifies quality of user engagement beyond pageviews: scroll depth, dwell time, interaction events, and return visit rate. Expressed as a percentile against industry peer benchmarks.

## Optional

- [API](https://lighthousedata.io/api/docs): Programmatic access to Lighthouse data (evidence search, stat lookup, bulk export)
- [Data License](https://lighthousedata.io/terms): Terms for using Lighthouse data
- [llms-full.txt](https://lighthousedata.io/llms-full.txt): Full descriptions for every published page (AI-optimised)